Market America Makes Weight Loss a Natural Thing; New ThermoChrome(TM) Ephedra Free Joins Successful Line of Weight-Loss Products.

GREENSBORO, N.C. December 29 2003-- Market America, a leading product brokerage and Internet marketing company, today announced the newest addition to its highly successful ThermoChrome(TM) line of weight-loss products.

Designed for people who prefer ephedra-free products due to physical considerations, ThermoChrome Ephedra Free utilizes years of study about the effectiveness of natural weight-loss supplements. It combines 17 natural ingredients to help stimulate the body's metabolism and promote "thermogenesis," the production of heat from the burning of stored fat.

"There has been a tremendous amount of attention recently concerning ephedrine-based products," said James H. Ridinger, president and CEO, Market America, Inc. "This product is designed to offer those people who prefer an ephedrine-free product as an effective and natural weight-loss supplement. It provides a viable alternative for those with certain physical conditions that can keep them from taking ephedrine-based products. The ThermoChrome family of products has helped thousands of people safely lose thousands of pounds. New ThermoChrome Ephedra Free is yet another option for supplementing diet and exercise in a responsible weight-loss regimen."

A government estimate based on body mass index found that over half of the American population is overweight or obese. With the number of overweight and obese people growing every year, ThermoChrome Ephedra Free is designed for use in conjunction with regular exercise and healthy eating habits. By naturally promoting thermogenesis, ThermoChrome Ephedra Free can help millions of consumers achieve and maintain their ideal weight.

ABOUT MARKET AMERICA

Headquartered in Greensboro, N.C., Market America is an Internet marketing company that provides product solutions through the power of One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 90,000 distributors worldwide and has recently expanded its operations into Australia.




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